{"id":4324,"date":"2020-02-13T13:24:24","date_gmt":"2020-02-13T12:24:24","guid":{"rendered":"https:\/\/metelka.cz\/uncategorized\/travel-free-likery-metelka-na-hranicich-dobre-rozhodnuti\/"},"modified":"2022-11-09T21:43:14","modified_gmt":"2022-11-09T20:43:14","slug":"travel-free-likery-metelka-na-hranicich-dobre-rozhodnuti","status":"publish","type":"post","link":"https:\/\/metelka.cz\/en\/metelka-distillery-en\/travel-free-likery-metelka-na-hranicich-dobre-rozhodnuti\/","title":{"rendered":"Travel FREE: Metelka liqueurs at the borders? Good decision"},"content":{"rendered":"

When in 2004 duty free sales ended, it was predicted that time was up for the popular retail zones near the border. But this did not happen. The company Travel FREE was founded, which thanks to its adaptation of the sales concept managed not only to halt a critical situation, but even managed to expand. The most striking evidence for this is the fact that whereas in 2004 the company was managing eight shops, today customers have 32 Travel FREE shops available all along the German and Austrian border. All these shops carry a wide range of products, including Metelka liqueurs. <\/strong><\/span><\/p>\n

According to the marketing manager, Lenka Novotn\u00e1, the success of Travel FREE is mainly down to the courageous decision of the owners to keep the shops open even after duty free sales had ended. \u201cIt was at this time that our brand was born. It was derived from the well-known name Duty Free and contained the idea of open borders and free movement of persons. Our first marketing communication also corresponded to this and taught customers that \u201cDuty free has become Travel FREE,\u201d says Lenka Novotn\u00e1.<\/p>\n

Suppliers? We emphasize quality<\/strong><\/p>\n

The company has invested not inconsiderable resources in marketing, in spite of the fact that Duty Free shops were already such a well-established brands that they essentially did not need massive support. \u201cWe addressed customers with regular mail shots, and in cooperation with suppliers we started to make time-limited offers. And even though the advantage of a duty-free zone had disappeared, we became competitive on the market, and our goods (and mainly our prices) are highly attractive for customers,\u201d says the marketing manager, recalling the foundations of the future success.<\/p>\n

To this day Travel FREE continues to have time-limited offers. \u201cThe prices in our fourteen-day offers are now unbeatable. We also sell products or packages exclusively intended for the Travel Retail market that you won\u2019t find on the domestic market,\u201d she says.<\/p>\n

Travel FREE pays great attention to the selection of suppliers. \u201cWe choose the most interesting products, and we emphasise their quality and how accommodating firms are during negotiations. We can offer them sufficient sales of goods, but also a very good standard of their presentation supported by our trained personnel.. As a result we get very attractive conditions from our suppliers,\u201d she says, explaining the low-price offer in Travel FREE shops, and she also admits that it also helps that most of the items are supplied by its 50 % owner, the German company Gebr. Heinemann, which operates duty free shops at many international airports around the world.<\/p>\n

Tobacco products are the most successful, followed by spirits.<\/strong><\/p>\n

At Travel FREE shops you can essentially find all the goods that you commonly find at airports. Customers can choose from a range of coffee and tea, alcoholic drinks, sweets, non-alcoholic drinks, tobacco, perfumes and cosmetics, clothes and accessories.<\/p>\n

Tobacco products remain the best-selling items. \u201dTheir success is based on the lower taxes on tobacco in the Czech Republic compared with Germany and Austria. But the share of tobacco products out of overall turnover in all shops is falling. It can be seen that we are far from being just a massive tobacconist, and we have many other interesting goods for which customers are willing to make a journey to us,\u201d says Novotn\u00e1.<\/p>\n

Spirits are the best seller after tobacco. \u201cWe offer them in one-litre bottles. The price of a one-litre bottle in our shop is often comparable to the price of a 70 cl bottle on the domestic market,\u201d she says, indicating a reason for the high sales of alcoholic drinks.<\/p>\n

Travel FREE has grown into a stable and prosperous international firm whose owners understand that with increasing success comes increasing social responsibility. \u201cAs a friendly neighbour in the border regions we support regional projects and institutions. We are glad if we can support a local football team, a nursery or a sporting or cultural event,\u201d says Novotn\u00e1. Travel FREE has long been one of the main partners of the P\u00e1lava grape harvest festival in Mikulov. \u201cIt is a beautiful event with tens of thousands of visitors every year, and this year was no different,\u201d she adds.<\/p>\n

Milky is one of the top 10 liqueurs<\/strong><\/p>\n

The liqueur manufacturer Metelka is one of the traditional suppliers of Travel FREE, and its products have been on the shelves of the shops ever since the company was founded, i.e., for fourteen years. \u201cThe tradition and success of this brand encouraged us to cooperate, and the figures show that we made a very good decision. For example, we sold more than fifteen thousand bottles of Metelka Tuzem\u00e1k last year,\u201d says the manager praising the brand.<\/p>\n

\u201cAnd the other Metelka products are not selling badly either. For example the Milky range is one of the top ten liqueur brands sold in Travel FREE. The company now offers approximately 25 Metelka liqueurs, and at least a part of this portfolio is to be found in all shops.<\/p>\n

Novotn\u00e1 herself has tried some Metelka liqueurs herself. And she enjoys Moravsk\u00fd Vaje\u010dn\u00fd Tradi\u010dn\u00ed the most. \u201cI like its label with a Moravian theme. It always evokes memories of the P\u00e1lava grape harvest. And Metelka liqueur tastes great too. I associate it with Christmas, and every time I open a bottle, I inhale a real Christmassy atmosphere,\u201d says the Travel FREE marketing manager with a smile.<\/p>\n

More information at www.travel-free.cz<\/a><\/p>\n

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When in 2004 duty free sales ended, it was predicted that time was up for the popular retail zones near the border. But this did not happen. The company Travel FREE was founded, which thanks to its adaptation of the sales concept managed not only to halt a critical situation, but even managed to expand…<\/p>\n","protected":false},"author":2,"featured_media":4321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts\/4324"}],"collection":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/comments?post=4324"}],"version-history":[{"count":2,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts\/4324\/revisions"}],"predecessor-version":[{"id":4326,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts\/4324\/revisions\/4326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/media\/4321"}],"wp:attachment":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/media?parent=4324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/categories?post=4324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/tags?post=4324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}