{"id":3384,"date":"2017-06-08T16:02:48","date_gmt":"2017-06-08T14:02:48","guid":{"rendered":"http:\/\/metelka.cz\/uncategorized\/zakladatele-likerky-metelka\/"},"modified":"2022-11-09T20:08:01","modified_gmt":"2022-11-09T19:08:01","slug":"founders-of-the-metelka-company","status":"publish","type":"post","link":"https:\/\/metelka.cz\/en\/metelka-distillery-en\/founders-of-the-metelka-company\/","title":{"rendered":"The Metelka name has been associated with liqueurs for over eighty years"},"content":{"rendered":"

The world-famous companies such as Ba\u0165a, \u0160koda, Kolben, Thonet, and Moser carry the names of their founders. Their success has been based on long-standing tradition and product quality. The Metelka Company follows the same patterns such as transferring knowledge, experience, craft, and fair approach to a customer from father to son. <\/strong><\/span><\/p>\n

The current CEO Milan Metelka is a representative of the third generation of the Moravian family from Vy\u0161kov that has been involved in the liqueur production, with forced breaks, for more than eighty years.<\/p>\n

It began with Wolga, Re\u017en\u00e1, and Rosba\u0161sk\u00fd liqueur<\/strong><\/span>
\nIt all began in 1935, when then 32-year-old Anton\u00edn Metelka decided to extend the range of alcoholic beverages in his tavern. He wanted to serve his own beverages so he and his brother started to produce alcoholic beverages just for self-consumption. Their popularity increased and they began to distribute their liquors and liqueurs to all over the South Moravian Region.<\/p>\n

\"\"A yearbook of a liqueur academy in 1946-1947 with Bohumil Metelka <\/strong>(marked red)
\n<\/strong><\/span><\/p>\n

Tavern owners and merchants bought their favourite brands \u2013 Re\u017en\u00e1, rum, griotka, a herbal liqueur Prad\u011bd, a soft bitter liqueur Wolga, Rosba\u0161sk\u00fd liqueur, or Liqueur de Chartreuse. The Metelka brothers also supplied them with their original products such as a special herbal liqueur Hubertus which was originally made for hunters. A current owner of the company has followed up on the popularity of Hubertus with his own liqueur Saint Hubert\u2019s Liqueur at the end of the 90s.<\/p>\n

Two totalitarian regimes cancelled the brand development<\/strong><\/span>
\nThe spread of good reputation and high sales in 1940 was cut by World War II. Due to high consumption of alcohol for war purposes, alcohol allocations were introduced. Shortly after the war, a fresh graduate of the liqueur academy Bohumil Metelka tried to follow up on his father\u2019s achievements. But the historical events and political situation didn\u2019t allow him to fully develop the possibilities of the company. The Communist regime abolished all private businesses after 1948. The liquor industry was taken over by the state and private companies lost their licenses. After several years, the Metelka factory was completely in the rule of the state and later shut down. And Bohumil Metelka was marked as an ‘unwanted bourgeois youth’ and he was sent to serve as a soldier at the Auxiliary Technical Unit. He sacrificed three years of his life for freedom of thought. He was treated as a politically unsuitable, so he was ‘re-educated’ by hard labour in Ostrava\u2019s coal mines.<\/p>\n

From Moravsk\u00e9 Prusy to markets abroad<\/span><\/strong>
\nThe company could have been revived by Bohumil\u2019s son Milan after 1989. Milan Metelka started to apply experience and knowledge which have been passed on over two generations in 1992, when he established a family business in Moravsk\u00e9 Prusy near Vy\u0161kov. Despite the success of the company, Milan Metelka made a strategic decision in 2009. This commitment ensured the stability and development for the company\u2019s future. It became a joint-stock company and the third share is owned by the world-famous company R. Jelinek Group SE. Metelka opened his own factory and laboratory in the premises of Rudolf Jel\u00ednek. The import and distribution agreement has significantly helped all Metelka\u2019s products to gain popularity abroad. Since 2013, the Rudolf Jel\u00ednek Company has been distributing Metelka\u2019s liqueurs and spirits on the domestic market. However, the Metelka Company maintains its family attribute. Not only is the company controlled by the Metelka family for two thirds, but Milan Metelka trains his own potential successor. Jan is his oldest son and he\u2019s entrusted to be the Chief Operation Officer. The future of the family business of the Metelka Company could be secured for a long time.<\/p>\n

1934\u00a0\u00a0<\/strong>Anton\u00edm Metelka establishes a family Metelka company.<\/p>\n

1940\u00a0 <\/strong>The cancellation of production. Due to high consumption of alcohol for war purposes, alcohol allocations are introduced.<\/p>\n

1946\u00a0 <\/strong>The restoration of production. The company is run by Bohumil Metelka.<\/p>\n

1948\u00a0 <\/strong>The Communist coup leads to the cancellation of the Metelka Company. The liquor industry is taken over by the state, and private companies lose their licenses.<\/p>\n

1950\u00a0 <\/strong>Bohumil Metelka is labelled as an ‘unwanted bourgeois youth’ and is sent to serve as a soldier at the Auxiliary Technical Unit.<\/p>\n

1991\u00a0 <\/strong>Milan Metelka reopens the family business in Moravsk\u00e9 Prusy.<\/p>\n

2009\u00a0 <\/strong>The Metelka Company becomes a joint-stock company and the third share is owned by the company of R. Jelinek Group SE.<\/p>\n

2013\u00a0 <\/strong>Rudolf Jel\u00ednek Company distributes Metelka\u2019s liqueurs and spirits on the Czech market.<\/p>\n

2015\u00a0 <\/strong>The new production hall opens in the premises of Rudolf Jel\u00ednek in Vizovice.<\/p>\n","protected":false},"excerpt":{"rendered":"

The world-famous companies such as Ba\u0165a, \u0160koda, Kolben, Thonet, and Moser carry the names of their founders. Their success has been based on long-standing tradition and product quality. The Metelka Company follows the same patterns such as transferring knowledge, experience, craft, and fair approach to a customer from father to son. The current CEO Milan..<\/p>\n","protected":false},"author":2,"featured_media":3386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[82,77],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts\/3384"}],"collection":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":3,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"predecessor-version":[{"id":3404,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/posts\/3384\/revisions\/3404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/media\/3386"}],"wp:attachment":[{"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metelka.cz\/en\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}